Guides to advertising on vehicles.

What it costs, how the impression numbers are actually calculated, and where a billboard beats a fleet of cars. Written for people deciding whether to spend the money, including the parts that do not flatter us.

7 min read

What car advertising costs in Melbourne

An honest breakdown of how vehicle advertising is priced, what moves the number, and how to compare it against the other things on your media list.

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9 min read

What OTS means, and why most vehicle advertising numbers are wrong

Opportunities-To-See is the currency outdoor advertising is bought in. It is also the number most often quietly inflated. Here is how it is actually defined, and what happened when we rebuilt ours against real traffic data.

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8 min read

Car advertising vs billboards in Melbourne

They are both outdoor advertising and they behave almost nothing alike. Here is where each one wins, and the case for running neither.

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